Overview:
A well-executed education fair or roadshow can transform an institution's visibility in a new market overnight. HYEDU handles everything — from venue selection and marketing to on-ground coordination and post-event follow-up.
What this service includes
Education fair & exhibition management
University roadshow coordination
Event marketing & promotion
Student engagement & lead capture
Logistics & venue management
Post-event reporting & follow-up
"Meeting students where they are is the first step to bringing them where they want to go."
Taking your institution directly to the market
Education fair & exhibition management We plan and execute education fairs across Malaysia, China and key ASEAN cities — managing booth design, staffing, scheduling and student engagement to maximise institutional visibility.
University roadshow coordination For institutions looking to tour multiple cities, we coordinate full roadshow programmes including venue booking, local promotion, media outreach and delegation support across each stop.
Post-event reporting & follow-up Every exhibition generates leads. We capture, qualify and follow up on all student enquiries post-event, ensuring no opportunity is lost and institutions receive a full performance report.
Frequently asked questions
Q. Which cities and markets do you cover for roadshows? |
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A. We cover major cities across Malaysia, China and key ASEAN markets including Singapore, Indonesia and Vietnam. |
Q. Can you manage a multi-city roadshow in China? |
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A. Yes. We have on-the-ground presence in China and can coordinate multi-city tours across key student recruitment hubs. |
Q. Do you handle booth design and event materials? |
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A. We coordinate full event logistics including booth setup, printed materials, staffing and promotional activity. |
Q. How do you capture and manage student leads at events? |
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A. We use structured lead capture processes at every event and provide institutions with a full, qualified lead report post-event. |
Q. Can smaller institutions participate in shared education fairs? |
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A. Yes. We offer shared fair participation options that give smaller institutions strong market visibility at a more accessible investment level. |